Do you find it hard to drink out of those tiny openings on beer cans?

This is actually pretty cool.
 

A brewing company called "Sly Fox" has released a topless beer can and called it the "360 Lid."  The new 360 Lid works somewhat like a soup can, with a peel-back lid, which exposes a 1.75-inch opening to drink out of.

The company's head brewer Brian O'Reilly said the new lid "allows the full flavor and aroma of the beer to hit the drinker's senses."
 

Sly Fox is the first American brewer to use the new lid.   

 

The blunted lip has been specially designed to be sipped out of.  For those concerned that the aluminum edge may cut your lip, Brian Thiel, a sales manager for Crown Beverage Packaging North America, said there is no need to worry. "Once the lid is removed, consumers do not come into contact with any rough edges as they drink from the can".
 

Neat.