How is this possible? A college that sells beer to students at the stadium, yet LOSES money? Ok, it's not what your thinking. It wasn't because the students got loaded at the dorms before the game and didn't buy when they got there.
Big 10 college University of Minnesota hasn’t won a conference title in football since 1967, and somehow lost money selling beer at TCF Bank Stadium in 2012. Minnesota lost $16,000 on beer and wine sales in 2012 — even though it sold nearly $1 million worth of product.
“I think it was a surprise that we lost money,” said David Benedict, the school’s executive associate athletic director. “We were not happy when we realized the fact that we had not shown a net profit.”
We’ll bet it made you unhappy. …In an effort to save face, Minnesota has proposed a new deal to Aramark, its concessionaire at TCF Bank Stadium, which would increase the percentage of wine and beer sales coming back to the school. The university apparently didn’t press the concessionaire in negotiations and settled for a lower percentage, resulting in the loss.
Hey, at least the Gophers went to a bowl game in 2012, so perhaps there is a light at the end of the tunnel.
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